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5 Mistakes That Are Stopping Your Site To Be Mobile-Friendly

In this blog, we have compiled a list of 5 common mistakes that makes a site mobile-unfriendly. If you have a professional website that isn’t getting a lot of traffic from smaller screen devices, this blog is especially for you.

Before we head any further, I would like to pass on a small piece of information to you that’s all about our Wordpress website design company - SFWP Experts. Based out of the biggest state of the USA, this is the company you want to choose to leverage multiple services for website improvement. Like you can collaborate with us to drive thousands of visitors to your site or just improve their on-site experience. Other than that, our web design company in Los Angeles deals with popular IT and online marketing services such as mobile-first design and development, mobile app and software development, online marketing and promotion, SEO and PCC, and a whole lot more.

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With that finished, now it’s time to jump right into the core matter of this content. Let’s begin with the introduction part.

Introduction

It’s already out everywhere that mobile users have outgrown desktop users in terms of traffic. What’s more, it is still on the rise and looks like it won’t drop anytime soon. Having an edge over other internet-enabled devices in terms of portability ease, mobile phones are highly used by people to surf the internet. And this is the reason that Google has also prioritized mobile-friendly websites in its search results. That means if you aim that your site receives heavy traffic, you will have to optimize it for smartphones essentially.

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Of course, many of you have already made your site compatible with mobile phones but that’s not all you need to do. Apart from ensuring that the theme of your site is responsive, you also need to make sure that other elements on your site function responsively.

For instance:

  • Youtube videos
  • Opt-in forms
  • Social sharing buttons
  • Navigation bars
  • Logo and brand name

These are some of the elements that don’t work perfectly on small screens if a site isn’t fully mobile-friendly. To be specific the height and width of youtube videos and opt-in forms occupy most space on mobile screens that lead to users’ frustration. They are not able to view your content properly and in annoyance, they leave your site to go to more mobile-friendly ones. This results in a higher bounce rate and poor brand reputation that could cost you conversions. And I’m 100% sure, you don’t want to deliver this type of user experience to your visitors.

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So, today I’ll let you know what are the most common mistakes that make your site mobile-unfriendly.

Let’s get started.

Top 5 Mistakes In Mobile-Responsive Websites

1. Not Paying Attention To The Main Content

Yes, it’s completely true! Most of the time when people create a site they overlook the core content in pursuit to give it a unique design. They should keep in mind that people come to their site to find some sort of information to accomplish a task, not to see your logo design, navigation bars, or button appeal. Of course, they are important to enhance the look of your site but that matters more on desktop rather than mobile phones.

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Be mindful, if any of your design elements will restrict your users’ ability to read your content on mobile phones, they are more likely to abandon your page and move to your competitors. So, take note of this thing when you design your site next time.

Are you experiencing a higher bounce rate and lower conversion rate? No need to worry anymore since we are available to help you out 24X7. Just get in touch with the representative of our Los Angeles web design company and ask them to improve the user experience on your site. Once we complete your assignment, you will see a significant increase in your conversions.

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2. Not Using Good Social Sharing Plugins

It’s true that plugins add features and improve the functionality of our site to a great extent. But it also can’t be denied that not all plugins are good for your website, at least mobile-friendly sites. The point I’m trying to make here is that there are various websites running over the internet not having user-friendly design for mobile visitors.

When you visit some of those sites through your mobile phone, you will notice that they have deployed floating social sharing buttons on their page. And when you will start scrolling down the page to read their content that floating button won’t move at all and stick to its position. Now suppose that the site you are visiting has its content overlaid to the extreme sides of the screen. In that case, the availability of those floating social sharing buttons on the side of the screen may hamper your reading experience and you might consider leaving the page. The same thing happens with visitors as well, and when they are not able to read the whole content nicely, they simply hit the back button in their browser.

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An easy way to resolve this issue is to disable floating buttons on handheld devices or use Social Warfare plugin to resize or remove those buttons.

Do you want to redesign your site prioritizing your mobile users? The experts of our Los Angeles web design company can help you build a truly user-centric site, especially for them. All you need to do is make a list of design elements that you want to see on your site and then they will put it together without affecting your reader’s experience.

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3. Not Embedding Responsive Videos

There are many ways to convey information to online users. Images, infographics, videos, and text are the available options for us. Since most of them can be easily optimized for smaller screen devices, it’s the YouTube videos that affect the content consumption-ability of visitors.

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Now you may ask how can you say that, right?

The defined height and width may take up the whole space of a mobile-phone’s screen making it difficult for users to view other parts of the content. Even worse, think about the mobile phone’s experience of which screen size is lesser than 560 pixels.

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The case with infographics usage is no different as well. Therefore, it’s important for you to check out height and width attributes in any embed codes you get. In case you want to make all the objects in your blog post responsive, look for suitable codes online that serve the purpose.

If you are not able to make your blog post and its components fully responsive, be sure to get hold of our web design company in Los Angeles. Once your project is accepted by our design and development team, they will enable your blog to open properly on any device including mobiles, tablets, and iPads. And then you will see users’ interaction on your site is increasing which is resulting in more conversions.

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4. Not Using Responsive Pop-ups

Pop-ups are one of the great ways to capture your visitor’s information and grow your email list. But let me tell you that not all pop-ups designed for visitors are actually easily viewable on different screen sizes. Generally, pop-ups are designed keeping desktop users in mind and that creates problems when the same pop-up is viewed on mobiles. It appears so big on smaller screens that hardly any space is left to see other components of your blogs.

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So, what’s the solution? Just make it responsive and then test whether it actually displays properly on mobile phones or not. Now why I’m saying this is because sometimes your pop-ups may appear too small on mobile phones’ screens that could create another problem when looking at it.

Therefore, you should do either of two things - consider disabling pop-ups on small screens or test them to find out whether they render well on mobile’s screen. Thrive Leads and Bloom are some of the best plugins available to get mobile-responsive opt-in forms or pop-ups for your blogs. 

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5. Not Having Fast Load Time

Slower sites often receive less traffic than fast-loading ones. And probably you know it well because Google has already announced that they like websites that load in the first few seconds. This experience is important for desktop users but even more important for mobile users. Now, you may ask why are you saying so?

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See mobile users always tend to be in a hurry so they want to grab the information they are looking for as soon as possible. In that case, you need to primarily focus on the content of your website instead of other design elements. This will ensure that your website feels lightweight and it loads fast. In case this doesn’t happen, chances are high they will abandon your page and switch to other fast-loading websites.

We recommend looking for ways on the internet to speed up your WordPress website and then implement it at earliest. Additionally, you can also use a caching plugin to accelerate the loading speed of your site.

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Summing It All Up

These days most of the websites receive high traffic from mobile devices and yours would not be an exception probably. So, it’s now more important than ever to properly optimize your website for mobile phones else you will miss out on multiple business opportunities. This is mostly true for B2C sites since they are designed to keep individual customers in mind rather than an agency or company. Some of the tools you can use to test the mobile-friendliness of your site are Google’s Mobile-Friendly Test, Screenfly, and MobileTest.me. Don’t forget user experience matters when it comes to conversions, so make sure your site delivers it very very positively.

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Do you have any questions about how to make your site mobile-friendly? Ask it from Wordpress developer experts of our Los Angeles web design company. They will provide you with satisfying answers promptly and in case you want to build a mobile-friendly site for your brand they will help you with that as well. Particularly, our establishment SFWPExperts is known for offering high-quality software development, website redesign, and online marketing services to clients all around the world. So, if you need one or anything close to them, make sure to speak up with us.  

Contact Details:

213-277-9177

la@sfwpexperts.com

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