Frankly speaking, there are various aspects to this question and you can’t rely on any single one.
Depending on your end goals, personal preferences, and more importantly, your customers’ taste you can decide whether to implement a new website design on your site or not.
Like me, you would have also heard late or early that staying on the top of the latest web design trends positively affects your conversions.
But, how real is that and if it really works, we are going to find it out in this blog.
Prior to that, in addition to the connection, I would like to ask you a question - have you ever heard of language saturation or linguistic saturation?
If not, I’ll tell you what it is and how it affects readers’ comprehension.
Language saturation is a state where people fail to understand the given information beyond a point. In other words, they lose their ability to comprehend something that’s closely related to the product or service.
From a marketing viewpoint, one of the major challenges for companies or startups is communicating the value of the technology they use in a neat and clean manner.
Being a creative copywriter, we always want to present complex information in an interesting way that conveys the message clearly. Amid all these, sometimes we use jargon (technical terms) in our content that becomes a bit difficult for visitors to grasp such as “AI-powered” for machine learning or artificial technology, “smartphones” for internet-connected devices with computer-like functions, and “intuitive UI” for a simple interface.
But sometimes, jargon like this gets co-opted by other agencies even if they aren’t delivering the same thing. This creates a saturation effect in the potential consumer’s mind that leads to lower user engagement. Once such buzzwords become common everywhere regardless of the product, consumers don’t trust them anymore.
Now you might be wondering why I have brought this topic into the discussion?
What it has to do with the newer web design trends, right?
To be clear, the language saturation concept has been described to draw reference to design saturation.
Actually, when web design trends become too popular they have to pass through the same journey like linguistic saturation. So, the term shifting slightly to design becomes design saturation.
Today, in this blog we will walk through the process of choosing or ignoring web design trends that makes a big difference to your bottom line.
But before you get immersed in the details, I would like to communicate something important about the business-friendly web design company in Los Angeles - SFWP Experts. This is the best agency you should get in touch to avail a handful of website-related services that will bring in great results to your brand. With a powerful team of designers, developers, and SEO analysts, they can grow your business to such an extent that your biggest competitors will be left behind. You can find them useful for a wide range of purposes like WordPress web design, web development, mobile app development, search engine optimization, pay per click advertising, and email marketing.
With that out of the path, let’s switch to the main subject of this post - what to do with the most popular web design trends.
Here, I must make one thing clear that I don’t want you to ignore any or all growing web design trends.
There are certain trends that are as important to utilize as they incorporate user-friendly functions in your site. Like minimalism and mobile-friendly design that is focused on improving user engagement and raw traffic. When there is a solid proof of some design that’s making a big difference to one’s site performance, don’t overlook it at all.
However, if you find that the design trend you are considering adopting isn’t aimed at strengthening the web and is all about increasing the user engagement, you should ignore it.
Hero slider on home pages, for example. The moment when top companies start adopting these trends and other designers begin to follow it up, consumers are more likely to get inundated with them within just a few months. Further, it leads to banner blindness known as a common activity in web usability where website visitors intentionally or unintentionally ignore information that is contained in banner-like structures.
So, what are the options you are left with when it comes to the latest web design trend adoption? We will see that in a bit but before going ahead I would like to remind you about the previously discussed award-winning web design company in Los Angeles - SFWP Experts. Equipped with brilliant minds and intelligent machines, our agency can help yours to increase traffic, engagement, and eventually conversions. Staff deployed at our office have hands-on experience with almost all IT and online marketing services that businesses like yours need such as responsive web design, web development, website redesign, copywriting, content marketing, PPC, SEO, and many more.
Next, we will shift to available options for experimenting with fashionable web design trends.
There are some reasons why it’s good to take this route.
Reason 1: You keep building new websites.
For webmasters like you whose regular job is to develop websites and hand it off to clients, it’s probably not a good idea to keep implementing the engagement-focused web design trends. You know well how quickly web design trends come and go, so why put your client in an uncomfortable situation where they will have a website with an outdated design, that too just within a few months after you delivered it to them?
Being in this position, they will do any of the following things:
1. They’ll leave the outdated features as it is and without knowing that it’s hurting their conversions.
2. They’ll speak to you to remove the feature and won’t be happy about their site needs to be reworked so soon.
3. They’ll contact another designer for help since they are not happy with the service you provided them, indirectly forcing them to end up in an unfavorable situation.
Conclusively, I must say that unless your client has got a solid reason why they need to utilize a stylish web design trend, try to keep them away from it. If they understand the drawbacks of these trends as well as how to design saturation leads to banner blindness, they should agree with you exploiting the design trend that’s already working.
In case, you know someone who urgently needs to get a mobile-first design created, refer them to us. We will nicely understand their business needs first and then present with a site that will achieve their targeted goals easily. Putting our best design and development team at work, we will make sure that every single step during the completion of your project is carried out properly. By hiring our team of Wordpress developer experts, you can reap the benefits of multiple result-oriented services like mobile-friendly web design, web development, software development, branding, brand promotion, PPC, and SEO, among others.
Reason 2: You are working on the website design of well-known companies.
When building or redesigning a website for a company that has a good reputation in the sight of its audience as well as a proven formula for success, adopting the available stylish trend could turn out to be a risky decision.
Reason 3: The end goal of the company is to build relationships with customers, not to boost sales.
There is no denying the fact that every website needs conversions to be well-established in the industry. However, many business models are not so robust that they can survive with just one purchase from every customer. It is a lot more expensive to constantly market the products to new customers than building long-term relationships with the available customers. This is why you should keep away from conversion-boosting design trends to effectuate on these types of websites.
To put it simply, if the brand you are building a website for aims the same - to build long-term relationships with customers - you don’t want to tarnish their efforts with your unreliable design decisions.
However, if in unavoidable cases any client wants to go for engagement-boosting web design trends, you should create such sites for them. If you have already committed work and can’t find enough time to do that, you can give that project to us as well. With highly skilled designers and developers at our Los Angeles web design company, we will definitely meet your expectation of having a stellar web design. What’s more, we can help you to promote your brand and products among your target audience as well to turn them into your customers. Take note that when it comes to quality services we can help you with professional web design, web development, UI and UX design, Email marketing, search engine optimization, pay per click advertising, and so forth.
As you remember well, the use of jargon and buzzwords used by one company is soon imitated by others. It allows other agencies to gain a competitive edge over other leaders in the industry.
Considering this, I think the idea should be borrowed by designers as well. It’s not always a bad thing to follow the trend that is gaining traction on the web - especially if it’s bringing in the results and still, not many people are familiar with it. So, while I have explained to you when you should ignore passing trends, I think there are times when you shouldn’t be left behind by taking its advantage. The only thing you need to keep in mind is that if you can’t implement the design perfectly, then leave it as is.
Besides, if you plan to utilize popular design trends, you need to be ready to make prolonged and difficult efforts with your clients so you can always derive the exact results you tuned for. By doing this, the moment you notice:
- Design saturation in the market,
- The trend has become stale,
- Or, your users are not reacting positively to it,
You can immediately make changes to your site and push it in a safer position.
If you are overloaded with the projects to work on, you must consider outsourcing it to us. Having innovative professionals at our Los Angeles web design company, we guarantee to deliver as expected websites to you. Just so you can anticipate our expertise, we have been in this line of business for years and have satisfied 600+ clients with our services. Most of the time entrepreneurs get hold of us to get some common services such as custom web design, web development, plugin development, theme design, copywriting, social media management, and SEO.
Bear one thing in mind that when a design pattern or element catches on universally, it becomes more valuable than just being able to increase conversions or create a visually pleasing design. Find out why it got popular and what were the supporting agents. If you come to know what’s helping it to grow in popularity, you can put to use its strongest parts and add something that provides you with longer staying power.
In relation to the context, I would like to ask - do you remember the New York Times’ Snow Fall article that was published in 2012? This was done shortly after parallax scrolling began to pick up the pace in the web design field. And even though some websites used this trend, NYT made it more appealing by including interactive and animated images. And this was done so beautifully that it won many journalism awards for it.
What you need to notice here is that NYT hasn’t made efforts to redesign its site with parallax scrolling. All they did is followed some basic principles to gain popularity all over the web by applying the idea to just one interesting story. By analyzing the ways to use this trend for maximum impact, the NYT just fine-tuned a passing design trend that resulted in making its story worth remembering.
So, have you got what I am trying to communicate? When a design trend becomes popular out of the blue, it doesn’t mean you should use its exactly the same version as others. This is the reason why oversaturation takes place once gorgeous looking websites start appearing stale. So the point is you can give a particular web design trend the real staying power by figuring out what is so innovative about it and utilizing it in the best possible way for your benefit. No wonder, by doing this you can make your site stand out throughout the process.
If you still want to see a more promising example of this approach, you can provide us a website and we will show you how to make it memorable by adopting the current web design trend and tweaking just some of its strongest parts. By researching and preparing a strategic plan for every project, we make sure that every single website is designed and enhanced for achieving the best results. A number of clients across the world consult our Los Angeles web design company to leverage multiple qualified services like minimalist web design, web development, website hosting, social media marketing, online promotion, PPC, search engine optimization, and whatnot.
The lesson concluded from this whole story is that when we go overboard with certain web design trends as other website administrators in the space, we risk our websites to look redundant. So now the question arises how can we create a cutting edge website without using design jargon? Unfortunately, there isn’t any clear-cut answer to it. You need to be able to observe the mood and interest of your audience, so as to figure out which approach is going to yield the best results. You can go with any of the choices like ignoring the passing trend, adopting it for a short period of time, or making it your own for a long time with special settings or customization. I’m sure now you know what should be done with a rather popular web design trend, right?
On the way to your design mission accomplishment, if at any point of time you feel that you need help from someone more experienced, feel free to start a conversation with us. Being the most trusted Wordpress website design company, SFWP Experts always want to stay on top of clients’ needs so we can provide them with the required solution at earliest. Be mindful, you can collaborate with us to grow your business by taking advantage of the services like sustainable web design, web development, theme design, homepage design, online advertising and promotion, social media management, speed optimization, and conversion rate optimization.
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