Eons ago, when cell phones were launched little did anyone know that its advancement is going to revolutionize the online shopping experience.
To be frank, even I haven’t anticipated that.
Also, mobile phones had tiny screens at that time - barely enough to find contacts and make a phone call.
But as overtime, its potential has grown, entrepreneurs, webmasters, and the public all are surprised.
Smartphones coupled with an internet connection has made the life of people a lot easier.
Unless you plan to launch a rocket or a spaceship, probably every task can be done by mobile phones.
But for now, let’s not get into that and stick to online shopping.
If you are an online business owner and want your products to be purchased by as many customers as possible, you must offer them a great user experience.
What does that include?
Your web design, features, functionalities, navigation, buying experience, ….etc., all matters.
With that in mind, in this article, we will discuss a few UX design trends that you must incorporate in your eCommerce website.
Prior to entering the informative post, we would like you to know about the client-driven web design company in Los Angeles - SFWP Experts. They offer all kinds of result-oriented services that fall in the IT and marketing category. Whether you want to build an eCommerce website from scratch or planning its overhaul, they have your back. A host of services they specialize in are online store web design and development, shopping cart development, online marketing, email marketing, SEO, PPC, and more.
Keeping that aside for a moment, let’s take a brief look at the main topic of this blog post.
AR (Augmented Reality) and VR (Virtual Reality) technologies are possibly making an impact in all the industries, and e-commerce is no different. AR has become a big UX trend for online stores since it offers the physical view of products just like real ones. It helps potential customers coming to your site to have a closer look at chosen products.
For instance, you can have a look at Sephora Virtual Artist having built-in augmented reality. This feature allows users to test a variety of makeup products and see how they look together on the virtual model. This way Sephora delivers an amazing shopping experience for girls, women, and makeup artists to let them choose the exact product they are searching for
Moreover, as far as mobile AR goes, it is one of the must-have UX features for mobile apps that’s helpful in boosting conversions as well as customer’s loyalty to the brand.
This is one of the trending features used by most e-commerce websites to load new items as and when visitors need it. If your web store has a huge number of products, it’s a good idea to not display all your products in one swoop. By providing a selected number of products at a time, you allow your prospective customers to focus on the most important aspects of every page that they visit.
If you are looking for someone to add new and useful features (including pagination) to your site that will have a positive impact on your results, our Los Angeles web design company is the best to rely on. We have over a couple of seasoned designers and developers to meet your website needs at a faster pace. You can approach us for a slew of quality services including mobile-friendly web design and development, website support and maintenance, online marketing, search engine optimization, conversion rate optimization, and pay per click advertising.
If you really want your web design to render well on mobile and desktop, a smart CSS grid is an option you must opt for. With responsive and flexible qualities, this layout system can make your website fit into different screen sizes of users quite easily. What’s nice about the smart CSS grid is that it offers your visitors a high-quality viewing experience, no matter what type of device they are using.
One of the most effective UX trends for e-commerce sites is micro animation. The good thing about this trend is that it shows your products to potential purchasers just like they look in real life. On the flip side, motion designs are also helpful for online shopping sites as they provide users with engaging information instantly. Not just this, they are also more impactful than textual or pictorial content.
The effectiveness of GIFs is so powerful that it can communicate even the most complex information to your viewers very quickly. Moreover, GIFs work well with most devices and browsers that are available today.
Following the trends, if you also want to insert micro animation and motion design into your eCommerce web design, SFWP Experts is a way to go. We have worked with a myriad of enterprises in different parts of the world to drive more conversions. You can also get ahold of our Wordpress developer experts team, the time you want, to leverage services such as customized web design and development, custom plugin development, theme design, internet marketing, online promotion, branding, SEO, PPC and many more.
Website designs are expected to become bolder and striking in 2020 from the perspective of creativity. Considering this you can imagine how vastly asymmetrical structures will be used in e-commerce websites in the coming months. Webmasters like it just because it has the ability to draw in more eyeballs, reflecting the fun, enthusiasm, and uniqueness through its appearance.
These trends are crucially important for e-commerce websites that aim to engage visitors with aesthetic and attractive elements. 3D designing of items allows customers to gain a better understanding of products, clearing their expectations about what they will receive on ordering a specific product from your site.
In 2020, companies are more likely to see the rise in popularity of 3D modeling in the shopping site’s design owing to its impact on viewers. Some experts believe that the trend of 3D modeling and rendering will become more affordable and accessible in the future course of time even for those who lack specialized training in this field. Presently, brands like Defy and Adidas are adopting 3D modeling trends and many more businesses are about to implement it very soon.
We can help your site feature 3D modeling and rendering if you collaborate with our Los Angeles web design company. Having qualified web and graphics designers at your disposal, you can deliver an excellent viewing experience to prospects coming to your site. Also, you can get tens of services at our agency including stunning web design, UI and UX design, web development, app and software development, search engine optimization, pay per click advertising, and lead magnet.
The personalized shopping experience is a new emerging trend in the web design industry, creating urgency for online store owners to adapt to this market challenge ASAP. Thanks to new AI (Artificial Intelligence) and ML (Machine Learning) technologies that are helping them in achieving the goal.
AI Chatbots are the best example for every web design business, especially eCommerce to help retailers deliver a personalized shopping experience to each visitor. For instance, chatbots are the best way to help customers with their purchases, offer special discounts, and capture their interests and preferences. Hence, by using such an AI-featuring personal assistant you can enhance the user experience of your e-commerce website and can even grow your sales.
Take a look at how chatbots work on the Sephora makeup store to create a superb UX for each arriving prosp
Microinteractions refers to the moments when users interact with the design. The nice thing about this UX design trend is that the small interactions with the website - such as confirmation messages - create a positive experience for users while keeping the navigation easy and simple.
Though micro-interactions aren’t completely new, hopefully, they will become widely popular in 2020, considering its practical, positive impact on the user experience. A few functions such as animated buttons, scrolling visuals, and toggles continue to rise in popularity. These types of microinteractions are a boon to increase the usability and help users to navigate easily.
For instance, they display the status of the system (to let users know what’s going on), highlight changes, visualize input, and do many other useful things. This is the reason you should also consider using micro interactions on your site and delight users by creating a pleasant experience for them just like Femme & Fierce did.
Take note that customers love microinteractions and it is a great way to keep them interested in your site.
Just in case you also want to deliver a great experience to your prospective customers, it’s a good idea to get in touch with us. We have some really talented designers and developers who are creative and innovative in their approach. While working in our Los Angeles web design company they have helped tens of hundreds of clients to build an engaging and effective website, resulting in higher conversions and good relationships. You can speak to our representatives to enjoy multiple professional services such as shopping site design and development, website hosting and redesign, social media advertising and promotion, SEO, PPC and a lot more.
Perhaps none of you would be unfamiliar with the fact that mobile users are continuously rising around the world and e-commerce sites is the ones getting most mobile traffic. As per the reports, mobile commerce is expected to drive 72.9% of ecommerce sales by 2021.
Mobile commerce is basically buying and selling of goods or inventories on a large scale through mobile devices. When building an ecommerce site, make sure that your business should be accessible to customers using smartphones and runs smoothly without any glitches.
Here, you can have a look at the Bryant Dental website and compare how it displays on mobile and desktop.
Though the website renders the same message and images on both platforms but appears to be different from each other.
In 2020, it is expected that easy to use and navigate mobile apps and mobile-friendly websites will grow in popularity among online customers. So you must adopt this trend and design your website to be viewed properly on mobile phones.
According to a top software company in America, the sales of 76% companies have increased by including the product videos on their pages and even 81% customers have admitted that videos convinced them to purchase products. In the coming years, we can see that the videos are going to dominate in the ecommerce world and you can’t afford to overlook them.
We highly recommend using a short video about your product or service, instead of appealing text blocks to inform customers what your product is all about. This will be more helpful in increasing your conversion and eventually repeat customers.
To get a clear picture of this trend you can take a look at how Tesla adds videos to their website. It looks visually appealing and gives a reason to stay longer on the site. However while doing all this you must ensure that it is the best possible way to showcase your particular product.
Another best way you can try to show your product from all angles to your potential customers is using 3D graphics. Such a viewing experience not only allows your users to examine the product from every side but also improves their chances of purchasing your products.
Lastly, you can see one example of an enhanced product showcase by visiting the product page of Bellroy.
By far what you have read is not the full list of trending features for ecommerce websites UX, still these seem to be most promising for any online store. It’s because these tips are focused on understanding the needs of users when they are shopping online and solve them with UX design. So, do you also want to grow your business? Keep an eye on these trends and implement promptly to make your users happy and satisfied.
Also don’t forget to test the changes that you implement on your site and continue making improvements to get desired results. If there is something you want to change in your website and replace it with newer UX design trends, let us know and we will leave no room for complaints. SFWP Experts is the most trusted Wordpress website design agency that caters to over 600 clients all over the world. You can choose us for personalized web design and development, website support and maintenance, social media management, search engine optimization, conversion rate optimization, and so forth.
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