If you run a business website, it’s not a surprise that your audience hails from all parts of the world. So, catering to their needs and demands should be a must for you. However, you need to take note that the group you want to reach out to may or may not speak the same language your website is covered in.
That’s why it is pretty important for you to create a portal that they can interact within the language they are comfortable with. By this I don’t mean you need to create a brand new website for each country across the globe, instead, get your current site translated in the language people of those countries to communicate in.
Now you might be thinking - is it really important? Is the investment worth it? Isn’t English enough for all? Then, I must tell you, my friend, that this language is only spoken in selected countries, and the world has over 190 countries where people use different linguistical variants. Now don’t conclude that you have to get your website translated for each country’s natives instead make your site accessible for only nations you have potential customers in.
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